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Job Description

Digital Marketing Intern at BrightCrest Solutions

Job Code : JIJP/202411/190

Job Description :

Position Overview:
We are looking for a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. You will play a key role in driving traffic, generating leads, and optimizing performance to achieve business goals.

Key Responsibilities:
1. Campaign Management:
• Plan, create, and manage ad campaigns on Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Set up and optimize PPC campaigns, ensuring effective budget allocation and ROI.
• Conduct A/B testing for creatives, ad copies, and landing pages to improve performance.
2. Strategy Development:
• Develop and execute a comprehensive digital marketing strategy tailored to the business objectives.
• Identify target audiences and optimize campaigns to reach them effectively.
3. Performance Tracking and Optimization:
• Monitor and analyze campaign performance metrics, such as CTR, CPC, CPM, and conversion rates.
• Adjust campaigns based on performance data to improve ROI and achieve KPIs.
• Generate regular reports showcasing campaign performance and actionable insights.
4. Creative Collaboration:
• Work with designers and content creators to develop engaging ad creatives and copy.
• Ensure all marketing materials align with the brand’s voice and standards.
5. Market and Audience Research:
• Conduct research on competitors, industry trends, and audience behavior to stay ahead of the curve.
• Use insights to refine targeting and messaging strategies.
6. Ad Account Management:
• Manage and optimiz